Why Choose Us

About Better Day Strategies

Better Day Strategies is a boutique, minority-owned, professional services firm that is passionate about helping businesses and individuals achieve their BETTER.  As partners on your “Better Day Journey”, we provide a personalized experience to ensure you receive the best products and services tailored to your business and/or individual needs.

Principal and Founder, Frances Woodard, is a strategic human resources and organizational effectiveness expert, offering her clients over 25 years of impactful experience. Her deep passion lies in challenging businesses and leaders to think differently about how they energize and engage talent, taking a deliberate approach to aligning business needs and people needs. She cares deeply about building and cultivating cultures and work environments that allow employees to feel a sense of belonging, value and acceptance, which facilitates employee commitment, enthusiasm and performance. 

Frances also helps individuals maximize their talents and capabilities through honest conversation about professional challenges and problems, helping them navigate uncomfortable workplace environments and situations, and inspiring them to remove personal and professional barriers in pursuit of their BETTER.

If you prefer outdated methods to organizational effectiveness and employee engagement, we are not the group for you. However, if you’re ready to take a new approach that values people and incorporates them into your business strategy and planning, let’s connect!